Over time, we rely more and more on micro-devices we call mobile phones. From shopping to travel, looking for a property to a doctor’s consultation, we now prefer to do all of this with just a few clicks. So now, every industry you can think of is looking for mobile apps.
Different industries offering different mobile apps
A. Banking & Financial organizations are offering internet banking corporate banking apps, FDI automation apps etc.
B. E-commerce industries are quite unthinkable without a mobile app today.
C. Real estate companies and marketplaces are also going after mobile apps for a new age business.
D. The retail industry is also going after mobile apps.
E. Travel agencies are adopting mobile apps for their customers to book their travel destination easily and smoothly.
F. Hospitals are adopting mobile apps for their patients to book an appointment of a doctor more easily nowadays. Therefore, patients now don’t have to stand in a long queue to get that appointment which is not only making things easier also saving a lot of time.
G. Agro businesses are using mobile apps for rain forecast, harvesting guidance etc.
H. Education is also after mobile apps for making education easily available to everyone.
I. “Shared Economy” businesses i.e. Uber, Patho, Airbnb are quite impossible to think off without a mobile app.
J. Restaurants and food serving or delivery industries are into mobile apps.
K. Entertainment & media industries are also into mobile apps.
Therefore, it is now difficult to find any industry that is not a mobile application. Many industries are even disrupted by mobile applications. For example, think about the telecommunications industry. The telecommunications industry was one of the first to be used by various mobile applications for messaging, chat, video calling and other disruptions (WhatsApp, Viber, WeChat, Telegram and Facebook Messenger). The ability of these applications to communicate via messages challenges the dynamics of SMS services and applications such as WhatsApp, Viber, Facebook Messenger, and more, making voice calls and even video calls a highly destructive force in the telecommunications industry. Today, mobile app payments, wallets, etc. are very common in the banking and finance industries. After the peer-sharing platform entered, the transportation industry has undergone a paradigm shift.
Now you might ask how business works these days
So if you look closely, you will be able to see how the business works and how mobile applications can make a lot of contributions in the business. Now, business is profit, which is very basic. Profits come from more sales and sales, from more customers.
Hence these days all the business do focus highly on reaching & engaging customers besides their product quality assurance.
Reasons why businesses need mobile apps
There are some crucial reasons why businesses need mobile apps and those reasons are-
To increase the visibility of your products/services to the customers
To create direct marketing channels
To offer & provide more value to your customers
To build a stronger recognition & brand image
To improve customer engagement
To stand out from your competitions
To encourage & cultivate customer loyalty
Now let me elaborate on how mobile apps will help you ensure all these items for your business.
It is predicted that the global statistics of mobile applications will reach $72 billion by 2020. This means a lot of purchasing power, and companies can take it to the next level. More and more consumers want to buy products within the app instead of buying them on a computer or mobile web browser. As a result, organizations can make it easier for customers to increase sales and revenue through applications. As long as your customers can quickly and easily access your products, services and contact information. Make sure it improves engagement 10 times and you will be able to attract more viewers and turn your audience into your customers. As a result, mobile applications put information in front of consumers, and not only do applications provide more powerful customer service and opportunities, but they can also help you gain more customer insights using analytics in your applications. Analysis of mobile applications is undoubtedly one of the most important features. By using this valuable data, companies can bring smarter investments and increase their return on investment.
So, businesses in every industry to stay ahead in the game and to outrun their competitors are adopting mobile apps.
How companies benefit from mobile applications Whether the business is small or large, mobile applications have a lot of impact, but there are also issues that increase profitability and revenue. According to 2017 statistics, more than 140 million people in Pakistan use mobile phones and 80 million use the Internet. So what does this mean for today’s business? Now, companies are more likely to benefit from mobile applications than ever before. If we investigate the banking industry, banks with mobile apps will win the market, and competitors will lose customers because they don’t have online banking facilities or mobile banking. Some industries, such as e-commerce, are full of mobile apps. But what’s different about their games is the feature-rich (the simplest, most gorgeous) app. So accept it. You need a mobile app to take your business to the next level. But where to get the app is the problem.
Before you go down the path there are some points you should consider before jumping in and creating an app for your business.
#1 Understand your requirements and exact needs
This means determining the requirements of your custom application by considering three areas (data, processes, and people). Then the problem is coming –
Will you store customer details and purchase history?
Do different departments need to access different information?
Will you manage the daily tasks of your employees and want to automate this process?
You should have a clear understanding of the exact data you need to collect and the data you need to meet your overall business goals.
#2 Look for and choose the right platform
From self-service platforms to hiring developers to build custom applications, choosing the right platform for your organization’s needs is always the most important consideration. If you have taken the time to determine the information you need to achieve your business goals, it’s time to take a look at the platform itself.
Is it easy to use and get started?
Is there good customer support to help you along the way?
Does it allow you to combine your applications quickly and easily without having to go through a lot of help at every turn?
Also, always consider developing and maintaining the overall price of your app. If you don’t know what hurts you in the long run, don’t be afraid to ask questions. Also review the Terms and Conditions page and ask for future pricing at any time.
#3 Consider and anticipate additional benefits and features
Not only to anticipate the needs of today’s applications, you should be able to anticipate future strengths or capabilities to grow as your company grows and your needs grow. Therefore, it must be considered whether- Can the app be extended to you and your company as needed? Do you want to integrate many third-party applications with your application? Can you get new features and benefits at no extra cost? As the company grows, your application should grow with the company. Your application should be flexible enough to handle any area of growth in your business without the need for downtime to integrate tools.Thus, get a complete idea about what to expect and how to grow with the platform you choose.
Now, the most important part is choosing a partner to build a custom mobile app. A professional application developer team or an excellent application development company with industry knowledge is the application development partner you should choose. In the long run, you can not only save your money and time, but also deliver on time, and also guide you to the latest technology to help your business move to the next stage.
So for today, I want to come to the conclusion that companies are now driving more sales through mobile apps because we (people) are becoming more and more dependent on mobile. If companies want to grow, they will inevitably have applications that are right for the business and choose the right partner for application development.