Have you heard about SEO? Maybe you have. Search Engine Optimization is not only a link building strategy but also a huge and important task. Link building is just a part of it. Today I will share some Crystal clear idea about SEO with you.
Manage 7-8 minutes to read this blog post. I swear you will thank me later for this.
SEO is a method of optimizing a website or web content for a search engine such as google, yahoo, Bing and so on. Google is now the biggest SE. It has become the most favorite one too because of its vast available information. When you rank well on google you’ll rank well on other search engines too.
What does SEO do?
It plays a vital role in web content or website appearance on Search Engine(Google, Bing, Yahoo etc.)
Optimizing your website will result in :
- The increase in visits and traffic
- It will boost your Sale
- Increase Site usability
- Create Brand Awareness
- Cost Effectiveness
Why Should you Care about Optimizing your Site?
- You should care about optimizing your website because
- You don’t want to lag behind your competitors (Similar business like yours are your competitors )
- You want to attract your valuable customers
- You want a great profit from your business locally or globally
How Can you deal with Search Engine Optimization?
Hire an expert SEO service provider company. Be careful choosing a company or individual who won’t fool you with the fake guarantee of bringing you on top of Google within a short time. Because nobody can give you a guarantee of getting results within a short time. It depends on several factors. Google is changing the search algorithm. So it may take a standard time to rank well. Normally a website gets rank within 3 to 6 month.
Most important Part of Search Engine Optimization:
On page, Optimization is the most important part.
Check if your website titles, meta tags are properly optimized or not. If not concentrate on it. Each page should have optimized unique titles and meta tags.
Find out your competitive keywords are on your website. These keywords are the keys google will use to find your website. Make a good selection of keywords.
And Concentrate on great and unique content. Because Content is king now. Google values great content very much. So having unique and interesting content will bring you a huge business.
Create some internal link to your web pages. Select one page as the main page which should get linked 4 times than other pages.
Use anchor text with the keyword. Don’t do it in a bad manner. Don’t use a keyword too many times. Its called keyword stuffing. It won’t bring any good result except the risk of getting your website penalized.
That’s all you need to do for on-page optimization.
Crucial Tips to Optimize Website For Local Search
Local search engine optimization can be just as time-consuming and competitive as “regular” SEO. The same rules apply — you need to have good content and quality links. However, the tactics are slightly different in specific areas. Here are 13 techniques to optimize the website for local search and improve your rankings locally:
Make a list of local regions you’d like to rank for
This will include your city, your major metropolitan area, county, and province or state. Think about the neighboring towns that your business can also serve in addition to your own. Then create long-tail keyword phrases for each of these. For example instead of optimizing for “home staging”, you can optimize for several phrases including”Yourcityhere home staging” “Yourmetroregionhere home staging”, “YourCountyhere home staging”, “Yourregionhere home staging” etc.
Add your business address at the footer of your website in text
This not only acts as a clue that shows Google you are a local business but also shows your website visitors that they are in the right place. Showing your location and the areas served on your website is vital for localized businesses. It’s also a good idea to embed a dynamic Google Map for good measure and ease of customers finding your location.
Add a link to your business on Google Maps
Check to see if your business is showing up on Google Maps and if not, add a submission to have it included. Not only will this serve to help customers find directions to your place, but it’s also another marker that tells Google where you are local.
Write a web page or blog post dedicated to each local keyword phrase
Using the keywords and geographic locations throughout your website is also important for the search engines to keep you top of mind in their search results. I’m not a huge fan of this technique as it can crowd your website but you can create a local keyword phrase-based web page or blog post for each page including each service you offer to give those rankings a boost. Avoid adding these pages to the primary navigation if possible; however, they do still need to link back to your website home page in order to get indexed. It will allow you to optimize the website for local search tremendously.
Optimize each web page to rank well for the keyword you are targeting
Put the keyword phrase in several spots in the wording and coding of your website pages including:
Meta keyword and description tags
- Filename or URL of the page. For example best-home-staging-Abbotsford.HTML
- A header of the page within an H1 tag
- Subheaders of the page within H2 and H3 tags
- File names of graphics used on the page
- Hyperlinked text containing the keyword phrase, ideally located in the first and last paragraph of the page
- Header tag using the keyword phrase at the end of the page
Regularly write and post new local content
Adding new content to a website, especially as a blog post, is important for all websites. Making that new content location-based with your keywords in it makes it even more valuable. This could be a press release about things you are doing in the community. You could do a review of a new local service or product. You can also create a recommended links page that shares information about other complementary local businesses. It will help you to optimize the website for local search.
Get backlinks on other local business sites
Ask other local businesses if you can trade links. When they post a link or recommendation to your website, it improves your own website rankings.
Take and share local pictures
Make a point to take pictures of your business doing things in local places. Name these pictures when you post them to your website or blog with file names including your local keyword phrases. When people go into Google Photo Search and look for “best home stager in Abbotsford,” if you have a photo with that file name, your image will come up at the top.
Reference local landmarks
If you are near any major landmarks, reference them on your website. For example, if someone is typing “bedroom lamp shop near Grand Central Station” if you have that referenced on your website you can come up in Google searches for that phrase.
Use Alt tags
Make sure all the images used on your website have local keyword phrase file names and alt tags.
Create an XML map or Site Map
This makes it easier for Google to spider all the pages of your website.
Manually submit your website to local and niche directories
Using local directories and major directories with local listings is invaluable to getting your local business found. Directories such as Yelp, Foursquare. Moz, Hotfrog, and Houzz are great places to start. Create a full profile and be sure to add lots of pictures.
Use Review Sites
Leverage the power of review sites. Create free business accounts with some of the big reviews sites like Yellow Pages, Insider Pages, Angie’s List, etc. and encourage happy customers and regulars to write reviews about your business. Good reviews can go a long way with your customers and the search engines
Here’s 5 Effective way of getting high authority links :
Join communities relevant to your business. Don’t use your business name as your username. That will be identified as spam and throw you out of the community. Use some real name. Be active in those communities. That will bring you valued customer and referral traffic too. You will get a niche link from those communities.
Competitor’s Link analysis:
This one is a great source. Keep an eye on your competitor’s backlinking profile. You can use backlink watch tool. It’s completely free SEO tool to check websites backlink. Of course, choose high authority links. Avoid bad links even if your competitors have their link there.
Where do people spend vast time now? Silly question. Isn’t it? People stay on social media the most now. So if you want to get their attention to be visible on the social network. Social Media Marketing will attract people.
You will reach your business purpose.
Blog post works like a magnet. Write an interesting blog post. It’s an effective way. That magnetic post will
attract people. They with talk about it, share it. As a result, you will reach your goal.
There’s no alternative to a good article. Do web research. write the unique article with great informative content. That will get your business on fire. Get High traffic and valuable customers.