Recently, Pakistan’s e-commerce business has flourished. With better access, inclusive and evolving network populations, the prospects for e-commerce have been booming over the past few years.
It is now very common to use technology in every part. In this era of globalization, we can hardly find any part that does not use technology. Open up new horizons for business and become specific e-commerce, not just the Internet. The e-commerce business involves the use of the Internet for the marketing, identification, payment, and delivery of products and services, all of which is done through the use of e-commerce on the web. In Pakistan, with a population of 165 million and mobile Internet users accounting for 33%, the e-commerce market has considerable potential in the coming days. Close, e-commerce is largely aligned with Mobile Financial Services (MFS) because its payment methods complement each other and show incredible development guarantees.
Over time, e-commerce technology has become increasingly popular and it is expected to become more and more popular as time goes by. With the dramatic increase in Internet usage, e-commerce has recently become a more mature sector in Asian countries. Emerging economies such as Pakistan are expected to become large sectors of e-commerce in the near future. According to the World Bank (WB) report, Pakistan’s economic growth rate in 2017 was 6.8%, of which e-commerce contributed a lot. This will have a huge impact on online purchases and e-commerce as well as economic contributions.
Everything on mobile
E-commerce will be basically shifting to mobile devices because the traffic from mobile devices is 10 times that of traffic on the desktop. In the near future, most e-shoppers in Pakistan will use e-commerce services through mobile devices. Since the number of Internet users in Pakistan has exceeded 90 million comments, this statement is easy to justify. According to the latest data released by telecommunications regulators, most of them can access the network through mobile devices. The number of mobile phone users has also increased to more than 154 million. Large e-commerce companies are also looking for advanced experience in e-shopping on mobile devices. For example, Amazon’s shopping experience offers seamless, easy and fast shopping options through mobile devices. Google is also committed to using mobile devices as its sole reason for indexing services. Local e-commerce companies in Pakistan will soon adopt these concepts and become more mobile-friendly.
E-commerce with ERP integration
By integrating current and future e-commerce capabilities, companies can avoid bottlenecks associated with complex sales cycles. ERP and e-commerce integration automate the flow of data between projects, inventory, orders, customers and other relevant sales records between independent systems to achieve an overall improvement process. The integration of ERP and e-commerce is becoming more and more popular in the global e-commerce business. Many well-known e-commerce companies in Pakistan are already using ERP integration with e-commerce platforms. In the near future, we will see more of this use.
Consumers will be more active in social media shopping
Social media shopping in Pakistan is growing at an exponential rate. As more and more new business groups increase on social media platforms, this ratio will be higher in the future. People will get all the necessary items on social media pages, and social media can be another important platform for e-commerce services. Social media shopping is likely to earn more revenue than traditional e-commerce sites.
Purchasing through online payment system
Pakistan’s online payment system is growing. There is still a lack of confidence in online payment systems. But as security increases rapidly in this area, this situation will change dramatically in the near future. Once the infrastructure is more mature and people feel safer, online transactions will increase dramatically. This will affect Pakistan’s e-commerce industry in a very positive way, as people will be able to purchase and pay for products more easily.
The increasing use of mobile devices has increased the standard of user experience in Pakistan. Mobile devices are now primarily touch-operated, so it will pave the way for a touch experience. Augmented reality will enable users to feel objects, touch it, and move objects, similar to the brick store’s features. In the e-commerce industry, buyers must make judgments based on flat images. In the near future, it will be changed to a 3D image, providing a glimpse of objects that do not exist in front of the user. Many Pakistani companies have begun to design and develop such user experiences for the e-commerce industry.
As the market expands, the technical structure of the Pakistan e-commerce platform will be more advanced in the near future. These sites will become more powerful, secure and fast to meet more and more customers. Starting an e-commerce site doesn’t always mean that these sites must be hosted by a server in the local market. Many times this is not possible due to local infrastructure constraints. Latency issues are often common when using robust solutions that do not skillfully distribute server load. To solve these problems in Pakistan, technologies such as cloud services will become increasingly popular to host e-commerce sites. Financial technology will also use more funds to make payment gateways easier and safer. You can check out their services here.
Increase of global shipping
Due to limited stocks of retailers in Pakistan, Pakistan’s global shipping volume will increase in the future. Because of which domestic e-commerce companies are most likely to be unable to supply the local market with increased demand for various types of products. Therefore, people will order more and more international products through the international e-commerce platform. For example, international e-commerce sites like Aliexpress, Shadmart
The delivery process for products purchased from e-commerce platforms will be automated in Pakistan in the near future. This technology allows the delivery person to deliver the package using a delivery drone and an automated transport truck. We will see the technology in Pakistan, which is a matter of time and automated delivery devices like delivery drones will see in Pakistani market.
As market analysts have pointed out, this growing market will not only improve Pakistan’s economic structure, but also bring about changes in Pakistan’s e-commerce technology, infrastructure, lifestyle and services. With all possibilities and growing pace, Pakistan will be the next Asian tiger in the e-commerce industry.
E-commerce platforms of Pakistan
Of them, the market share of Daraz is estimated to be 40 percent.
As market analysts have pointed out, by 2020, Pakistan’s e-commerce business market will soar to 20 billion US dollars.
The e-commerce business has changed many traditional trading habits and has gradually changed the economy. The Pakistani people are using the Internet to upgrade their lifestyles. Suppliers can now get consumer orders from the Internet, and can save a lot of time through online transactions. A large number of commercial activities in large enterprises and supermarkets are using the website to receive consumer orders and send them specific products. Statistics from recent years indicate that the sector’s growth rate is high. In order to make it sustainable, governments and entrepreneurs need to be more conscious and take appropriate measures. The use of business intelligence also helps e-commerce companies understand the needs of their customers. If e-commerce companies are able to secure and provide the best service to their customers, the industry will grow at an extremely fast rate.