If you are thinking about building your own website, the first thing in your mind comes how long it will be updated accordingly. Because we can thank the current technology for its ever-changing behavior. You do not put all of your effort such as finding and choosing a unique design, creating content, coming up with a site map, learning how to use it for only one year right? Or you probably do not want to have to go through all of this every single year, or even every other year.
Yes, it is true that no website is everlasting. But if you are careful enough you can make it that might last a good 3 to even 8 years. And with the right amount maintenance and proper updates, it can last more. And for that there are some quick and simple tips for the website for tomorrow from Discreet Soft – software house serving the web industry since 2011.
Use a widely use community supported platform
By using a widely used community supported platform I mean the platforms that have been used by so many web developers such as WordPress and Drupal. Most of the websites are using these so you can be assured that these are not fading away soon. WordPress has about 60,000,000 users; it is not likely the market is going to vanish overnight. If it does happen, it is going to take years, giving you more than enough time to change the plan.
Responsive Website Design
It is the age of multiple devices such as Apple I phone I-pad, Samsung galaxy and thousands of variety androids so no matter what is in the back end you always make your website to this device friendly to reach the potential visitors. Responsive Website Design means that the website ‘responds’ to the width of the device it is being viewed on. This is also called Device Agnostic Website Design because the website ‘doesn’t care’ what device it’s on. This is done by using special coding that allows many different widths of devices to still view content on the web the way it was intended to by the developer.
Quality content is the core of any well-performing website. If you want your website to do well and stand the test of time, then its content has to be brilliant.
Quality content ensuring by three simple steps
It has to be relevant to your audience. This means it gives users the information they are looking for and, as a result of this, makes good use of the appropriate keywords. Of course, this should also help your site to rank well among others.
It must be flawless and easy to read. This means that your quality of writing and standards of grammar must be impeccable. If your writing is poor quality or difficult to understand, no-one will trust your website or refer others to the revisit.
It must be up to date. This ties in with the idea of relevance but deserves its own point. To make sure your content remains useful and current, you will need to review it regularly.
It is the most important for you as a brand manager that your brand symbolizes everything that you do and stand for as a business. Your desire is to put your business at a solid level and for that, you should work hard for certain attributes such as your business name, the content, the tagline, the colors you use to represent it visually and conceptually. it is not easy to build your brand in a short time but it is possible.
You should use all of your visual elements accordingly in a way that people at the first look recognized your brand. It starts with the logo. Use your logo everywhere such as profile picture of your social media, email signature, brochure, letterhead, money receipt, visiting card, TV ad and so on. And according to your logo color make some visual presentations and put it to different socials so that the colors represent you.
Brand Building Concept
If you are sending an email or using social media or writing SEO articles for your blog, remember that each time a reader discovers something great to read or listen to through you, this adds value to your brand. So choose content wisely by discovering the psychological needs of potential customers. There are lots of raw data all over you and you should be able to relate those with your brand and make that powerful information.
Communicate with your fans, friends, and followers. Answer their queries comments and feedbacks. Spend some time to review their thought so that you can be able to see the actual condition of the market. In this way, you will strengthen your relationship to a specific customer, while also enhancing your image as a conscientious and responsive business owner.
Successful branding is a science that requires specific expertise and plenty of experience. Make the most of small surges of time to improve your brand’s messaging and visuals, increase engagement, find great content and keep an eye on the market. Your brand will grow fast, in a way that is inversely correlated to the tiny amounts you have to invest to keep it moving.